Facebook Story

 Facebook Story,

The more influence you can create with your Facebook Page the more free traffic you will drive to your website. So you need to aim to be as big an influencer as you can. To kick this off really well you need a convincing personal story. If you don’t have a good back story then your influence will be extremely limited. 

It doesn’t matter if the Facebook Page is about your business or you as an individual. There is always a good back story you can add. When you are coming up with ideas for your personal story, have the “zero to hero” approach uppermost in your mind.

Zero to Hero Story

                            ( Facebook Story) People really like a rags to riches back story:

 • You only had 2 bucks in your pocket and the rent was due 

• Living in your car for a while was the only option 

 You tried so many times to be successful online and it wasn’t happening for you

 • You spent all that you had in training courses but it still wasn’t working

 • Your family thought that you were mad and tried to persuade you to get a job

 You get the idea right? What all of these things tell your visitors is that you were nobody and had nothing when you first started out.

 They will be encouraged by this and it will give them hope that you have the answer to their questions. They will want to know what you did to make it work. What mindset changes did you have to make? What people did you have to connect with? What methods did you use to become successful?

 There are many more questions that you can answer when you have a compelling zero to hero personal story.

Prepare your Story

                                                          OK now it is time for you to prepare your story. We are not recommending that you are dishonest here. But you do want to paint the most desperate picture that you can with your story. Maybe you had a job that gave you a comfortable life but inside you were miserable because you wanted to create your own destiny? 

There are a number of ways that you can make your personal story really impactful. The best way to start is to write down your struggle and how you got started. Commit this to your memory so that you can always tell the same story on your website, your Facebook Page and in real life too. Provide as much detail as you can in your story.

 Add in some high points (e.g. making your first sale online) and plenty of low points (e.g. you tried several different methods and none of them worked out or you had to take a menial job just to pay the bills while you were figuring it all out).

Show your Visitors you are Still Human

                                                                   One of the dangers of becoming successful is that you lose touch with who you were. This is not something that you want to do on your Facebook Page (or anywhere for that matter). You do not want your visitors to think that you are aloof and unapproachable. 

A lot of marketers make this mistake. Don’t add photos to your profile of your fancy cars and your fancy home. Some people will tell you that this is all part of showing your visitors what is possible. This is true to an extant but if you overdo it then you will just drive people away.

 If your visitors cannot resonate with you then you will never get them on board. If it is well known that you are a marketing genius for example, then don’t brag about that in any way. People will be unable to identify with that. 

It is best to stay humble and remember your roots no matter how successful you are now. Explain your journey in detail. Talk about the time that you had nothing or had not experienced any success all the way to the present day. 

Tell your visitors that if a “nobody” like you can do it then they can do it too. Always remember that people will conduct further research on you to “check you out”. So your story needs to be consistent on all of your channels:

• Your website

 • Your LinkedIn profile

 • Your YouTube channel 

• Any other social profiles

  This is a good thing because it shows that the visitor is interested in getting to know you more. They want to be sure that you are the genuine article and not some Internet fraudster. So ensure that there is consistency in all of your public profiles.

If one of your other channels has a personal story that conflicts with your Facebook Page story then you will be in trouble. So take the time to check everything out and make any necessary changes. Your personal story really is critical to your influencer success so it needs to be good and consistent.

 • In the next chapter we will discuss how to give your audience what they want…

 Facebook Personal Story,

Optimize Your Facebook Pages

Optimize Your Facebook Pages;

As you probably already know, you need a Facebook Page to perform successful Facebook marketing. It is very easy to setup a new Facebook Page and there are many out there that are not well optimized for free traffic.

Have a Great Profile Cover Photo

All businesses that have Facebook Pages should use their cover photo as a way to getting users into their sales funnel. This is very valuable real estate that you must use wisely. It’s the first thing that a new visitor will see on your Facebook Page.

 You need to use a photo that is really eye catching here. If you need help with this then there are some good sellers on Fiverr.com that can help. Add text to your cover photo that your audience will resonate with. In the text tell them what you can do for them – the results that you can help them to achieve.

 Add the link to your sales funnel on the cover photo as well. Do not waste the opportunity you have here. Sure it is nice to have a picture of you and your partner on the beach but that will not drive more free traffic

Add a strong Call to Action in your Intro

Your Facebook Page intro is another area that really stands out so make good use of this. Add a benefit here and then your website URL so that they can find out more.

 As an example your intro could say: “How To Make $10k A Month From Facebook And Your Website – Learn More At yourdomain.com” You do not want your visitors to spend too much time on your Facebook Page.

Your goal is to drive them to your website so that they can really get involved. So use your intro to the best effect.

Add Links to your Website

There are many Facebook Pages out there that do not have a link to their website. This is just unbelievable but it happens a lot. People tend to be really lazy when it comes to completing their Facebook Page profile.

 You do not want to do this. There is an About tab on your Facebook Page for a reason. It is your opportunity to tell people who you are and what you stand for. It is also a chance for you to add a link back to your website. 

A lot of people that visit your Facebook Page are going to check out the About tab. They will also be interested to have a look at your website so put in the effort here. There are other places in your Facebook Page that you can add a link to your website as well such as the Personal Information and Biography sections.

 Use all of these opportunities to showcase different parts of your website. For example, you may have a post on your website that provides a lot of value and gets a lot of traffic.

 You can add a link to this post directly from your Facebook Page. Maybe you have a special offer right now and you want to link to this? Just make sure that you use all of the available links available to you.

The About Tab

To add a link to your website in the different sections you will need to use the full URL. You need the “https” component (you are using SSL on your website aren’t you?) and the full domain name and page name. So for example:

https://yasinonlineselling.blogspot.com/

Just click on save when you are done with your edits. Don’t just add links to your About tab. Provide valuable information about yourself, your business and how you can help people. Make this compelling and don’t just write anything. Use your copywriting skills to persuade people to follow you. 

The Page Milestone Technique

Did you know that you can add links to your website using page milestones? If you are not sure what a page milestone is, it is basically a significant event in the growth of your business. 

You can, and should, feature these milestones on your Facebook Page. It’s simple to add a page milestone. Under your cover image you will see a button with three dots. Click on this and a menu appears in a drop down box. At the end you will see “Create Milestone” so click on this. Facebook calls this a story.

 You need to add a good title, description and the date of the milestone. Always add a relevant image to your milestone as well. You can add a link to an external website here too using the full URL as you did in the About tab. You need to come up with some good milestones and not just write anything.

 Your milestones are your story and they provide a good way for you to connect with your audience. Add milestones that will trigger emotions. People love “zero to hero” stories so make good use of this. 

We will cover your back story in the next chapter. When you add your milestones you want to leave people wanting more so you can use a cliffhanger technique to persuade them to click the link that you have added to each milestone. For example, you could tell them how you made your first full dollars online and then tell your visitors that they can see more details by clicking the link.

Click here to watch video for Optimize Your Facebook Pages

Plan your Facebook Page Profile

You can always edit your About tab and your milestones on your Facebook Page. We recommend that you plan everything out and ensure that you have more information available on your website.

At the end of the day, getting Facebook users to your website is what it is all about. So we encourage you to think carefully about the information you add to your Facebook Page. If you don’t complete the sections or just enter a few words as the bare minimum then you are missing a golden opportunity for free traffic.

 In the next chapter we will discuss the importance of your personal story…

Introduction Of Instagram for Earning

 

Introduction of Instagram:

                                     Hello and congratulations on getting access to this  course on the Instagram Profit Map. You are going to learn how to profit from Instagram without having to sell.

 

Alright. So this is Lecture #1 which is the introduction. And what I want to do now is give you a quick overview of what’s inside this course so you know exactly what to expect ahead of time, and that just gives you an idea of all the pieces of the puzzle and how they fit together, and implementation will be a lot faster.

 

Alright. So Lecture #1 is this particular Lecture , as I said. Lecture #2 is Platform Comparison, so we are going to take a look at YouTube, Facebook and Instagram and the reason why is because we want to get an idea of the atmosphere and the environment and the behaviors so that when you enter Instagram you do it correctly. Lecture  #3, We Starting On The Right Foot. Lecture #4, We starting on How To Build A Brand or a Lifestyle, and this is key specifically and especially for Instagram, and you will see in just a minute. Lecture #5 We starting on  What Creates Inspiration, and that will make more sense in just a minute. Lecture #6, We starting on You Get One URL, and with Instagram profiles you can’t really put the link in all of your posts like Facebook, it’s just one URL. So how do you make money with that, and we will talk more about that in the later video.

 

So Lecture #7, We starting on how to sell on Instagram. Lecture #8, We starting on  Sponsored Posts and how do you can make money with that as you grow and how you can use that to actually build your Instagram profile literally overnight.

 

So now what I want to do is talk about mindset, because having the right mindset in going into this is so important. And the reason why is because a lot of times as sellers, product owners or service owners or whatever -- business owners, you are at the end of the day -- you are trying to sell your product, right? Shopify store, affiliate store or whatever. But instead of focusing on selling you want to focus on influencing and creating a brand and creating a lifestyle. That’s what Instagram is all about and how that is different. And we will talk more about the differences in the next video.

 

But here is what you need to get started, which is pretty self-explanatory. You are going to need, Lecture  #1, an Instagram account and of course you will need an idea of what you will be influencing people about, which indirectly will sell your product and service. But it will make more sense as I go through the course, alright?

 

So with that said let me jump on over to Lecture #2.

Facebook Traffic Generation

                    

 Introduction;

                                     Facebook is the biggest social network on the planet by a long way. It is the third largest website in the world after Google and YouTube and it has billions of users that use it regularly. Now you can leverage the power of Facebook to drive free traffic to your website.

To successfully drive free traffic from Facebook you have to know what works and what doesn’t. It is much tougher to get free traffic these days as Facebook want marketers to spend money on ads instead. This guide will explain which methods to use to get the most free traffic.

We have worked hard to provide you with everything that you need to know to use the Facebook platform to generate free traffic. You will find it an easy and engaging read and we encourage you to read it from start to finish and then start to implement the tips and advice you find here.

You will learn what successful Facebook marketers do to drive free traffic. What they have done is not rocket science and you can replicate their success easily. Engagement with your audience is essential and this guide will show you how to achieve that.

Other marketers have tried driving free traffic from Facebook and failed. We do not want you to make the same mistakes that they did so follow the steps in this guide and you will maximize your chances of success.

It is more difficult to get free traffic from Facebook now than it ever was before. Marketers that have shared a lot of high quality content on Facebook for some time now have seen their engagement numbers dwindle.

Facebook is a business at the end of the day and they want marketers to spend money on advertising. So they have taken steps over the last few years to ensure that advertisers have a much greater advantage than those that only use an organic reach approach.

If your content is not appearing in the news feeds of your target audience then you are not going to get the results that you want. Facebook users are not going to visit your website as much as they used to.

So this begs the all important question – is it still possible to get free traffic from Facebook and not have to spend money on ads? The answer is YES as long as you use the right strategies. You need to follow the same strategies that we will reveal in this guide.

 

Develop a Growth Mindset

 

The most important thing that you can do first is develop a growth mindset when it comes to Facebook. Without this you are very unlikely to succeed. It is very tempting to try and find the latest tips and tricks for free Facebook traffic, but these are usually very temporary and will not help you to become a true influencer on the platform.

Being a true influencer is your aim. With the reduced amount of visibility of your content forced by Facebook, you want to ensure that the content that does appear in the news feeds of your target audience will be consumed passionately.

Changing your mindset is not easy to do but it is definitely possible. You are going to have some limiting beliefs which will hold you back as far as growing your Facebook profile is concerned. You need to address these on a regular basis to eradicate them.

 

It’s all been said before

 

Do you believe that you have nothing interesting to contribute on a consistent basis? After all it’s all been said before right? Most unsuccessful Facebook marketers suffer from this limiting belief. You can certainly eliminate this belief fairly easily and quickly.

A lot of Facebook marketers make the mistake that their audience really cares about their opinion. The harsh reality is that they don’t and they never will (unless you are some kind of global superstar).

So what do you do? You need to share the facts with your audience. Provide data and evidence that what you are saying in your posts really works. This is a lot easier to do than you may think.

Yes it will take a little more work – but going to your audience with a proven idea is always going to trump your opinion about something. Your audience wants to achieve a specific result so show them that you are the person to help them do this.

 

Everything has to be Perfect

 

This is another classic negative belief. Facebook marketers think that they have to create perfect content every time. Perfectionism is a real success killer. There is no such thing as perfect Facebook content.

Perfectionism will just hold you back. It is better to put content out there that is not quite perfect than to agonize over that “perfect post”. You will end up posting nothing with this belief. Just add regular posts and then use Facebook Insights to test your engagement levels.

 

Not having the right amount of Proof

 

You should always go for a proof strategy with your content. But what if you don’t have enough proof? This is another negative belief that will hold you back. Obviously it is better to have more than one source of proof – but if that is all you have then go with it anyway.

A single source of proof will be enough to hook people into your Facebook content. After that it is down to your personality. When people know, like and trust you on Facebook they will not be at all concerned that you do not have enough proof. There will always be some people that don’t like your style – that’s OK you don’t want them anyway.

 

My Website and Branding isn’t good enough

 

A lot of marketers believe that they need the fanciest website and branding to succeed with Facebook marketing. The truth is that you don’t. We are not saying that you shouldn’t pay attention to your website and make it the best it can be, but it really doesn’t have to win any design awards to be effective.

As before, if people know, like and trust you then they will not care about how fancy your website is. You have put yourself out there on Facebook and provided valuable content to your audience and they really appreciate that.

You can eradicate all of these limiting beliefs. If you have any fears about marketing on Facebook then you need to work on these to overcome them. It will take time for you to totally eradicate them but you must do this.

 

Post regularly and focus on Value

 

The most important thing that you need to remember is that the quality and consistency of your content is your chief concern. You do not need to post content several times a day like some large organizations do. But you do need a regular posting schedule and the value that you provide is everything.

It is still possible to drive a lot of traffic from Facebook to increase your leads and sales but you need to accept that your exposure will not be as great as it would have been a couple of years ago. This makes it even more essential to provide value to your audience so they will start looking for your posts.

In the next chapter we will discuss how to optimize your Facebook Page so that you get the maximum amount of free traffic…